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3 Biggest Myths Broadcast About Social Media Marketing

Social media marketing, for the most part, has an enticing entry fee – Free! For that reason social media is ubiquitous and popular. Its use grows exponentially each day. Facebook alone has 600 million users and yet it is just one small segment of a very expansive revolution in how customers communicate and make decisions. Two billion

Small Businesses Have Hiring Advantages

The biggest recruiting mistake that start-up companies and small business make is bringing a knife to a gunfight. Start-up companies often don’t realize they have a competitive advantage. These smaller companies, along with many small businesses, are more innovative, more nimble, and more exciting places to work. That is a huge opportunity when trying to

Two Students Taking Off With Scooter Business

Client Profile Necessity is the mother of invention, according to Plato. And most good businesses are born that way. John Churchman, 21, and Navid Mazloom, age 20, were working in Ocean City and needed to get around town quickly during the busy summer tourist season. So they began looking for alternative forms of transportation, and

Two Brothers Making Spirits on the Eastern Shore

When you think premium vodka, you don’t usually think made in Maryland. But that’s about to change. Jon (age 34) and Chris (age 42) Cook have spent the last seven years learning how to make the best tasting vodka possible right here on the Eastern Shore. But Vodka wasn’t their first choice. “Our first product

How to Rank Higher In Google for Little to No Money

If you want to rank higher in Google, social media marketing matters. Many small business owners continue to scoff at or totally dismiss the importance of social media when it comes to Internet marketing. But with over 1 billion names searched in Google every day, the profiles you can set up in each networking site

Photos and Search Engine Marketing

Most of us are familiar with the saying “a picture is worth a thousand words.” In today’s digital world, pictures are worth a whole lot more than that. Pictures, or more appropriately called images when placed online, are a key part of any good search engine marketing (SEM) strategy. With more people of all ages

How To Use Facebook Timeline For Business Pages: New Feature Details

What does the launch of Facebook Timeline for Pages mean for your brand? Unprecedented control, an opportunity to boost engagement, but also lots of initial work. A host of new features became available this morning when Facebook gave all Pages around the globe the option to upgrade to the Timeline redesign. Here’s how they work, and how to use

It’s 2012 Prom Season!

Prom is definitely a thriving event even today that is destined to continue to be an ongoing American tradition. MCE interviewed Amber Nicole’s Bridal and Formal about how they are getting ready for the busy season, when high school seniors are shopping for the perfect dress. Chelsea Dashiell is a senior at Delmar High School and also

Small Business Trends

There are 27.3 million small businesses. These 27 million small businesses pay 43% of total US private payroll, generate half of America’s GDP, and are responsible for 97.5% of all identified exporters with 31% of export value as reported by the SBA Office of Advocacy. It is equally inconceivable that 52% of these businesses are