Three new businesses come to Eastern Shore thanks to business plan competitions

EASTON, MD – A recent Harvard Business Review blog described “action” as what differentiates an entrepreneur from an inventor. Three Maryland entrepreneurs were recently awarded a total of $35,000 to turn their innovations into business enterprises on Maryland’s Eastern Shore. The startup cash and services were awarded through the inaugural Eastern Shore Business Plan Competition,

Year-End 2012 Tax Planning For Business

The wise taxpayer may have to consider more than one tax strategy as we come to the end of 2012. Running the numbers under two or more scenarios may be the necessary for a year filled with significant tax uncertainty. Much of the tax uncertainty is due to: Many popular business tax breaks that either

3 Biggest Myths Broadcast About Social Media Marketing

Social media marketing, for the most part, has an enticing entry fee – Free! For that reason social media is ubiquitous and popular. Its use grows exponentially each day. Facebook alone has 600 million users and yet it is just one small segment of a very expansive revolution in how customers communicate and make decisions. Two billion

Small Businesses Have Hiring Advantages

The biggest recruiting mistake that start-up companies and small business make is bringing a knife to a gunfight. Start-up companies often don’t realize they have a competitive advantage. These smaller companies, along with many small businesses, are more innovative, more nimble, and more exciting places to work. That is a huge opportunity when trying to

Two Students Taking Off With Scooter Business

Client Profile Necessity is the mother of invention, according to Plato. And most good businesses are born that way. John Churchman, 21, and Navid Mazloom, age 20, were working in Ocean City and needed to get around town quickly during the busy summer tourist season. So they began looking for alternative forms of transportation, and

Two Brothers Making Spirits on the Eastern Shore

When you think premium vodka, you don’t usually think made in Maryland. But that’s about to change. Jon (age 34) and Chris (age 42) Cook have spent the last seven years learning how to make the best tasting vodka possible right here on the Eastern Shore. But Vodka wasn’t their first choice. “Our first product

How to Rank Higher In Google for Little to No Money

If you want to rank higher in Google, social media marketing matters. Many small business owners continue to scoff at or totally dismiss the importance of social media when it comes to Internet marketing. But with over 1 billion names searched in Google every day, the profiles you can set up in each networking site

Photos and Search Engine Marketing

Most of us are familiar with the saying “a picture is worth a thousand words.” In today’s digital world, pictures are worth a whole lot more than that. Pictures, or more appropriately called images when placed online, are a key part of any good search engine marketing (SEM) strategy. With more people of all ages

How To Use Facebook Timeline For Business Pages: New Feature Details

What does the launch of Facebook Timeline for Pages mean for your brand? Unprecedented control, an opportunity to boost engagement, but also lots of initial work. A host of new features became available this morning when Facebook gave all Pages around the globe the option to upgrade to the Timeline redesign. Here’s how they work, and how to use