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How to Charge People Money with Grace and Ease, The Psychology of Fee Setting
September 30, 2025 – 5:00 p.m. – 6:00 p.m.
No Charge
Why is it often difficult to set and raise our rates? In this talk, Mikelann Valterra explores what holds us back when it comes to charging people appropriately—and earning the money we truly deserve. She explores the common fears around raising our prices and she tackles the resentment issues when we keep our prices too low. She also explores how perfectionism holds us back from charging our clients enough money. She then teaches you about “pricing psychology” and “price resistance”, to help you set just the right rate, and feel confident about it. And yes, she covers exactly how to set your fees and communicate them. Last, she shares with you six different signs that it’s time to raise your fees and then teaches you exactly how to raise them- with grace and ease.
Our Expert Presenter: Mikelann Valterra
For more than two decades, master money coach and speaker Mikelann Valterra, MA, AFC®, has helped people transform their relationship to money and shift their money mindset. A highly respected expert in financial psychology, she has written and spoken extensively on powerful, practical ways to reduce money anxiety as well as effective methods for earning, saving, reducing debt, and managing money. Mikelann has been quoted in national publications, including Forbes, USA Today, and Business Insider. She also guests on podcasts all over the world. Mikelann is the author of Rise Above the Money Fog: The key to confidence, clarity, and control over your life. When not writing and speaking, she teaches clients how to rise above the money fog and craft their ideal life—letting go of financial stress forever. When not working, you can find Mikelann on the dance floor indulging her love of Argentine tango.
This program is brought to you by the Women’s Business Center of Northern Virginia in partnership with Maryland Capital Enterprises’ Women’s Business Center.
Space is limited-register today at: https://events.bcpl.info/event/13009461
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Date: September 30, 2025